Online advertising

Online advertising is still a relatively new type of advertising. It has both positive and negative aspects. On the positive side, the average cost of advertising is lower, and it is possible to target a specific group of potential clients more accurately, for example, through keywords on Google searches.

  

Advertising on specialised websites

  

When advertising on websites, it is less important to pay attention to the actual number of visitors than it is to the specific reasons why people visit the site. Without question, it is necessary to distinguish between passive and active advertising, as well as between visitors and customers. An example of passive advertising is when you choose to advertise sun cream or raincoats on a weather information website. People who visit the site in order to find out the weather forecast see your advertisement passively, which in one way or another is in keeping with the rest of the site.

  

An example of direct advertising on the other hand, would be for fishing rods on a website for anglers.

  

What is the best form of advertising? This will depend on the type of product, and we will be glad to provide professional advice on this matter.

  

Let us now look at the difference between website visitors and those who may be potential customers. It is important not to simply base your decision on where to advertise on visitor numbers alone, as you don't know who these people are, or what they are trying to find on this site. 80% of visitors to websites are not looking to make a purchase, but simply to find something new. You know yourself that if you want to buy a new ink cartridge for your printer, you type 'ink cartridge' into Google. You will then see a link to a specialized website dealing specifically with ink cartridges. The number of visits may well be 50-100 times lower than a general website, but the number of sales will be higher. On the other hand, if your product is of interest to each visitor on the general website, then total sales will be higher by advertising there.

 

We are able to help you decide what kind of websites are most appropriate for advertising your product, and will allow you to get the best possible benefit from a minimal investment.