Are you thinking about building a website for your business? If so, it’s a good move. It will give your company the chance to shine on an entirely new platform, and will bring in a lot more customers through your virtual doors. But, you have to get it right.
In this guide, we’re going to go through five things you need to know about before starting a business website. You don’t have to be an expert in every subject, of course. However, a solid understanding of some of the fundamentals of online businesses will help you achieve your goals. Read on to find out more.
Importance of design
It’s not good enough to just ‘have’ a website. You need to invest in creating a quality website, or people will go elsewhere as soon as they arrive. Modern audiences are used to seeing excellent websites; that work in a certain way. Think about user experience as much as how your site looks while going through the design process. Does it work in a logical way, as well as looking fantastic? Hiring a designer as well as a website developer can give you the result you need.
‘If you build it, they will come’ does not apply in the online world. People have to find you – and your first step in the process is to look at SEO, or search engine optimization. Most companies of a smaller size will outsource their SEO to help them rank better for specific search terms. However, it is essential that you know the basics of the process. There are too many firms out there that promise miracles, but deliver little – and they are a complete waste of your money. To find a great SEO firm, you will need to know the lingo. Take a look online at the likes of Moz.com to get started.
While search is important, conversion rate optimization – or CRO – is, even more, vital. It’s a complicated subject, however. So, head over to PRWD for a more thorough examination of the question ‘What is conversion rate optimisation?’. In brief terms, though, it’s the process of making people take action – either buying your product or signing up for you service. It doesn’t matter how many visitors arrive on your website, if they aren’t buying, you are losing money. The higher your conversion rate, the less your cost of sale will be – so it’s an important tool in your quest for success.
If there is one area of haziness that online marketing and websites have suffered in recent years, it’s a return on investment. You have to know the value of your online business, measure it, and define your goals. It’s easier to do if you sell products online – you have an instant ROI to draw upon, and measure your performance. But, for service industries, for example, it can be hard to define. In many cases, running a website can be a full-time job – does your business warrant that? If not, you may be better off putting a pause on things. Or, at the very least, reevaluating your terms of success.